Saturday, September 19, 2009

Labels look to get streetwear back in fashion in NY (Reuters)

NEW YORK (Reuters) –
Baggy jeans and oversized T-shirts used to be everywhere from the city streets to the runways of designer labels, but these days sportswear and urban lines are looking to create new, niche looks.



Urban labels, traditionally inspired by city youth culture and underground music, say they want to reinvigorate a streetwear look that grew too mainstream, corporate and overcrowded with brands by music stars such as Sean "Diddy"

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