New York –
Pairing a conceptual designer with a beach wear collection would, ordinarily, seem like a very odd proposition, but in the case of Alexandre Herchcovitch's debut for Brazilian label Rosa Cha on Thursday, Sept. 10, in New York, it turned out to be a thought-provoking and probably profitable idea.
Herchcovitch, Brazil's most internationally acclaimed designer, didn't betray his artily inclined roots, sending out bizarre yet
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