Guerrilla Marketing | A Hostage Store in Stockholm

Courtesy of Ann Sofie Back A still from the YouTube “hostage” video by the designer Ann Sofie Back.

Throughout her career, the Swedish designer Ann Sofie Back has embraced bad taste. Her ripped, stitched, tattered and generally askew aesthetic has been inspired by everything from Wildensteinesque plastic surgery to Lindsay Lohan's lack of underwear. As a result, the designer is no stranger to “worst dressed” lists. “My stuff has ended up on