Topshop has launched a raft of innovative marketing initiatives ahead of Christmas including a dress hire service and special pre-office party dressing rooms.
Tuesday, November 3, 2009
Topshop rents out stars' dresses for party season | News | Drapers
The young fashion retailer has secured dress donations from celebrities such as Kate Moss and Dita Von Teese to create its charity initiative Dress Me Up. Shoppers will be able to hire the dresses for up to four days from December 7-23. Prices for hire are yet to be confirmed. The dresses will be auctioned off in January and all profits
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