Friday, October 16, 2009

Flannels adds fuel to indies' Grazia promotion debate

Designer mini chain Flannels has inflamed the debate about out-of-season promotional activity after it launched a 25%-off promotion with women's glossy Grazia, just one week after York indie Sarah Coggles ran a similar 30%-off campaign with the magazine.


Flannels, which stocks brands including Paul Smith London, Luke and Vivienne Westwood and has 11 full-price multi-brand stores in key shopping locations such as Manchester, Liverpool, Leeds and Birmingham, took part in a wider Grazia promotion

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