Wednesday, October 14, 2009

New Label Alert: Erik Hart Debuts Factory

Our ongoing investigation of silver linings to the Great Recession has turned up another trump. Erik Hart, late of Morphine Generation and later of his own eponymous line, is set to launch a new label called Factory. According to Hart, the concept behind the new brand is simply to do what he already does well, only for less money. “That’s all there is to it,” Hart says. “My aesthetic at an affordable price point.” In the process of bringing his prices down to

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