Liz Claiborne Inc. Unveils Major New Distribution Strategy for the Liz Claiborne Brand Franchise

Liz Claiborne Inc. recently announced bold steps to further the revitalization of the Liz Claiborne brand franchise and to significantly alter its earnings trajectory. To accomplish this, the company has entered into a long-term licensing agreement with J. C. Penney Company, Inc. (NYSE: JCP), under which JCPenney will become the exclusive department store destination for all Liz Claiborne and Claiborne branded merchandise in the United States and Puerto Rico. The other important element